During my career, I have worked with a variety of clients
on a broad range of communications projects, including:
| B.C. Broadcasters
|
Prepared and implemented a media
relations campaign to educate B.C. television viewers
about the September 2001 shift in network affiliations
involving CTV British Columbia, Global Television,
Citytv, CH Victoria, the New VI and NOW TV. Wrote
all campaign media materials and content for print,
radio and television ads. |
|
| BC Hydro: 2006 Integrated Electricity Plan |
Provided writing and editing services for 2006 Integrated Electricity Plan (IEP) project team. Drafted web content, stakeholder engagement and education materials, stakeholder engagement report and various sections of the proposed Integrated Electricity Plan. |
|
| BC Hydro: Revelstoke Unit 5 |
Edited existing 30-page project overview, drafted 4-page summary brochure and web content related to the Revelstoke Unit 5 project. |
|
| B.C. Paint Care Association |
Prepared and implemented an overall, B.C.-wide
communications plan targeting association members,
retail paint stores and customers, regional/municipal
governments, industry stakeholders and the general
public.
Drafted paint stewardship program
proposal for submission to the B.C. Ministry of
Environment, Lands and Parks (MOELP).
Prepared B.C.-wide print and radio advertising
plan, managed budget, wrote print and radio ad
copy. Wrote press releases and other media materials.
Prepared speeches and presentations for senior
managers. Wrote president’s annual report
to members and regular program progress reports
for submission to MOELP. |
|
| BEST Facilities Ltd./A&A
Service Company |
Write proposals and supporting materials in response
to requests for proposal issued by regional, provincial
and federal governments and private organizations.
Provide overall communications strategy and counsel
and copywriting services. |
|
| Business Objects |
Researched and wrote various client success stories. |
|
| Cinderella Project |
Provide strategic communications and media relations
counsel, draft web content, media materials, funding
applications and award nomination submissions for
this Vancouver non-profit society. |
|
| City Wide Financial |
Provided copywriting services for a series of
print advertisements. |
|
| Department of Canadian Heritage |
Prepared and implemented a media relations plan
to promote the Department’s feature film funding
announcement in fall 2000. |
|
| International Coach Federation |
Prepared media kit, provided communications planning
services to promote awareness of International Coaching
Week 2004. |
|
| Kryton International |
Draft and edit company newsletters, case studies,
distributor profiles, media materials, articles
for publication. |
|
| Leigh Morgan Fashions/WOW
Kids |
Prepared and implemented a national communications
plan. Wrote all corporate communications materials
including employee newsletters, training manuals,
media releases and background materials and content
for catalogues, brochures, ads and articles for
publication. |
|
| Le Petit Spa |
Wrote website content, brochure content and copy
for various advertising materials. |
|
| Molson |
Wrote communications plans and materials for:
- The western Canadian launches of Rickard’s
Gold, Rickard’s Pale and Molson Canadian
Light.
- Pilsner’s 12-Pack Buck Back program,
a season-long initiative to contribute $1 to
the Roughriders for every 12-pack of Pilsner
sold in Saskatchewan.
- Molson Local Heroes, a national community
investment program.
Prepared media materials for 2010 Olympic Bid
sponsorship announcement, the closure of Molson’s
Regina brewery, Molson Canadian House Party and
Snow Jam. |
|
| New Media B.C. |
Wrote a 60-page report summarizing the results
of a spring 2003 industry-wide survey. |
|
| Peak Products Manufacturing
Inc. |
Provided writing services for the re-design of
Peak’s website, drafted and edited script
for corporate video. Wrote media kit materials to
promote Peak Products at the 2002 National Hardware
Show in Chicago, Illinois. |
|
| Ray & Berndtson |
Researched and wrote 2,500-word article on current Canadian hiring trends. |
|
| Residuals Management Group |
Provided writing services for the organization's
website content and assisted with drafting various
proposal documents. |
|
| Secure Mortgage Group |
Provide copywriting services for company advertisements
and website. |
|
| Small Business B.C. |
Researched and drafted 2005-06 annual report.
Researched and wrote monthly e-newsletter targeted towards B.C. entrepreneurs and small business owners. |
|
| Tourism Richmond |
Researched and wrote articles about dining and
shopping in Richmond for Tourism Richmond’s
Visitors Guide. |
|
| University of British Columbia
Gold for Life Campaign |
Prepared overall communications plan for UBC Gold
for Life, a non-profit organization formed to raise
funds for a permanent practice facility for the
UBC rowing crews and to create endowments for athletes,
coaches and equipment. |
|
| Vancouver International Airport Authority |
Researched and drafted content for 60-page summary document, 8-page brochure and web content related to the Airport Authority’s proposed 20-Year Master Plan.
Edited 22-chapter health and safety manual for maintenance employees. |
|
| Ronald McDonald House |
Coordinated newsletter committee and edited newsletter
targeted toward sponsors, donors, house families
and other stakeholders. |
|
| Wilcox Group |
Prepared content for company website, prepared
and delivered an effective writing seminar to agency
staff. Wrote proposals, communications plans and
a wide range of communications materials for various
client projects. |
|
| Freelance Articles |
- Cruising in Style: Planning Your Cruise
Wardrobe, The Travel Tab
- Bitten by the Hope Town Bug, The
Travel Tab
- The B.C. Paint Care Association:
Colourful Solutions for Leftover Paint,
Vancouver’s Home Handbook
- Leftover Paint: We’ve got a colourful
solution. Home Buyer’s Guide
- Painting the Town Red, Solid Waste
Management Magazine
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