COMMUNICATIONS PLANNING

To achieve your communications and organizational objectives, you need a strategic communications plan.

An effective communications plan should answer the following questions:

• What are our organizational and communications objectives?
• Who do we need to communicate with on a regular basis in order to achieve these objectives?
• What do we need to say to these audiences and what tone is appropriate?
• What’s the best way to communicate with the various audiences?
• When should we communicate with them?
• How can we measure the effectiveness of our communications efforts?
• How would we handle a crisis or emergency from a communications perspective?

Whether you need an overall communications strategy or a plan tailored to a particular audience (employees, media, stakeholders, customers, etc.), I would be happy to meet with you to discuss your needs and prepare a quote.